Press release: AlixPartners takes over management consultancy Berylls

Munich/New York (May 6, 2024) – AlixPartners, the global consulting firm, is announcing that it has entered into an agreement to acquire the majority of the operations of leading automotive specialist consulting firm, Berylls.

The deal will see the Berylls Strategy Advisors and Berylls Mad Media businesses become wholly owned by AlixPartners. Collectively, these businesses will bring approximately 160 people to AlixPartners, the majority of whom are based in Germany, as well as new colleagues in the U.K., U.S., Austria, Switzerland, South Korea and China.

Berylls has an exceptional record for delivering high-calibre strategy, growth, and digital consulting to the world’s leading automotive OEMs and suppliers. Its offering naturally complements AlixPartners’ long-established reputation as a leading provider of financial, operational and performance improvement consulting to OEMS and their supply chains. Given the exceptional brand recognition that Berylls enjoys, its specialist service offerings will be taken to market under the banner of “Berylls by AlixPartners”.

As a result of this high-profile deal, which takes place at a pivotal moment in the automotive industry’s history, AlixPartners and its new Berylls colleagues will afford automotive clients access to over 400 dedicated industry experts located in the sector’s major markets. Together, this industry-leading team will provide automotive and mobility’s most comprehensive range of expert advice, spanning the value and supply chains in their entirety.

Commenting on the proposed deal, Andrew Bergbaum, Global Co-Head of AlixPartners’ Automotive & Industrial Practice, said:

“We are delighted to welcome our new colleagues from Berylls to the AlixPartners family, having admired their work from afar over many years. This transaction is a significant addition to our already internationally renowned automotive practice. The ability to now harness and combine our excellence in financial and operational implementation with their well-earned reputation for strategy and growth advice creates something special for our clients. Whether they are OEMS, suppliers, distributors or technology-led new market entrants, together, we are uniquely positioned to help automotive businesses to secure their future against a backdrop of unprecedented change for the industry.”

Jan Burgard, CEO and Co-Founder of Berylls, added: “Everybody at Berylls is excited at the prospect of combining forces with AlixPartners. From day one, the north star for Berylls has been to create the world’s premier automotive consulting team. The combination of, what is now, a globally recognized consulting firm born in Detroit, and a best-in-class boutique from the heartland of the European automotive industry, takes us ever closer to that ambition. Working together in our homeland territories and in all other critical regions for the industry around the world, we will bring an unparalleled combination of skills, experience and services to our clients, many of whom are having to make and execute the most critical decisions in their history.”

In addition to bolstering AlixPartners’ global automotive service offerings, the deal will bring new senior leaders to the firm. Jan Burgard, CEO and co-founder of Berylls, will take the role of Global Co-Head of the AlixPartners Automotive & Industrial practice. Jan Dannenberg, Executive Partner & co-founder of Berylls, will serve as joint regional leader for Germany at AlixPartners together with Andreas Rueter, Partner & Managing Director at AlixPartners. Andreas Radics as Managing director of Berylls and Andreas Rueter will be co-chairs of the integration steering committee.

Completion of the transaction is subject to customary regulatory approval. Further announcements will follow upon successful conclusion of the approval process. The particulars of the transaction will not be disclosed.